The interactive textbook that Stacey provided had some interesting applications to the design and creation of our online magazine. I found the section on the psychological implications of color to be fascinating. The fact that different colors have different meanings based on the culture is something that we could particularly look at when designing the journal.
Since there are certain cultural significances that the West holds when it comes to colors we should be always aware of these significances. I'm thinking back to the Diner idea with last year's Din magazine in which the splash screen was incredibly dark and almost spooky looking. I don't know if every culture would interpret that image in the same way, but in the West it comes off as spooky because of the implications that black has with death. It was an incredible idea to use the neon to show the relationship between din and diner, but in order to see it the environment had to have been dark. Perhaps the image would have been more effective if the setting took place at dawn, when it was still dark enough to use the neon, but light enough for it to not carry with it the spooky feeling that the color black carries with it.
I think if we keep these cultural significances in mind while designing this year's magazine, then we can avoid sending messages that were not originally intended.