Tuesday, March 27, 2012

Thoughts on Colors

After today's class I started thinking about the meaning of being able to see. And being able to enjoy what we see. Eyesight is indeed a very important sense. And I would agree that it is the most important. A picture can tell more than a thousand word and so on. Just by opening our eyes we can acquire tremendous amounts of information about the word. And I think that is pretty unbelievable.

I myself am a visual person. Every time I come across to one of those tests which will find out whether you are a visual, auditory or a kinesthetic learner, my result is visual, and to a great degree. I can memorize facts by seeing the page containing the information in my head. And I can dig that information out of my brain. On the other hand, I rarely remember what the teacher said in class. Unless I write it down or see it on the chalkboard.

Therefore, internet is also a very visual experience to me. If I open a web site that has horrible 80's colors and images straight from bad advertisement campaign, possibly older than my mom, I do not bother to stay at the web space for long. Images are important, but colors are (usually) the key. Even the most confusing content can be saved by using clear and appropriate colors. The colors have to be pleasant but they cannot be too prominent. The colors should not be the protagonist, they should take the supporting role. When they are well chosen, they are in a way invisible: not too weird or bright to annoy the reader but not too bland and boring to make the reader fall asleep. And of course, it would be suitable to find colors that would represent the theme of the issue: distortion.

5 comments:

  1. What I found most interesting today was the use of colors by specific brands. One of the most recognizable names in the world market today is Google's, and the way they present their website is so simplistic, it almost seems unprofessional. The original setup was just the white screen featuring the search bar under the name. But, the name uses color in an interesting way. The letters in "Google" are colored blue, red, yellow, blue, green, red, respectively. The use of the four most basic colors seems childish almost, like from a cheap box of crayons for a child at a restaurant. And the order the colors are used appears random. I cannot even begin to speculate why this color scheme was chosen by the company, but it's worked. Maybe because it was distinctive? I don't know.

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  2. I like how you point out that
    "If I open a web site that has horrible 80's colors and images straight from bad advertisement campaign, possibly older than my mom, I do not bother to stay at the web space for long."

    ---it's pretty neat that color communicates age/time to us.

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  3. Yeah! Another color fan! I always find color a great source of ethos.

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  4. I love colors, and i think colors are everywhere that why it is so important

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  5. color makes scenery outstanding.as a visual person, color is filling everwhere and really important.

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