So, after this week’s reading on color, I thought it might be helpful to share this poster I use at work. You can find it free here. (It’s pretty sweet.)
Color theory is very interesting to me, because we see it in our everyday lives. Branding particularly comes to mind. Here are some funny ones (or somewhat devious) that I found…
BP- Is it ironic that an oil company has a green logo? Or smart? I can’t be the only one that feels warm and fuzzy inside when I look at this. The green lends a safe, natural vibe, while the yellow is sunny. I believe they are also using Helvetica in the corner there…
Fannie Mae – it’s not by accident they use blue here. You really get the sense of an established institution.
Google – everyone’s favorite search engine. In our culture, that combination looks a little playful and childlike, right? It may be more telling to notice that their competitor “Bing” uses blue and one spec of orange (i.e. Bing is begging for your attention with that orange while trying to claim “reserved elegance” with the blue). Bing looks grown up.
Anywho, that’s my two cents. I’d love to hear any others.