Branding is one of the most important parts of a product or
website. It makes it recognizable. I also agreed with the author that making a
logo, slogan and website simple works to an advantage because every client or visitor
feels included.
I also
think that while some of the points made throughout the article, such as
keeping everything simple and having icons that represent the brand’s goal,
mixing rhetorical semiotics, works for a brand like Nike, a literary magazine
can go any direction. It can be extravagant or simple, but keeping in mind its
audience and theme.
Typefaces do “convey moods and
personalities,” which could be used in branding as well, to convey the goals of
the brand or the mood of the website. Looking over last year’s DIN, I think
branding was successfully achieved. I think this year’s theme gives the web
designers a lot of freedom to use fonts that convey distortion, while keeping
it simple and user-friendly.
I like the concept of emotions tied to typefaces. You give us things to think about when we start to define the emotion/tone of DIN.
ReplyDeleteThat's true--I hope we can brand and convey distortion like you suggest! I thought it was interesting that in the documentary Helvetica (if you don't have netflix to watch it, the dona ana east library has it too) they seem to think it expresses social/political structure as well. For example in the documentary, one woman calls Helvetica "fascist."
ReplyDeleteBranding is really important. Sometimes not only for product, but also for people.
ReplyDeletelogo is the represantation of one company and branding is always connect with logo.
ReplyDeleteSpeaking of typeface politics, I'm enjoying this blog: http://bancomicsans.com/main/
ReplyDeleteShame on Blogger for not allowing me to comment with a link.
ReplyDelete